How Fujitsu is using market research to drive B2B content
Content plays a critical role for technology brand Fujitsu so its market research efforts focus on developing thought leadership ideas.
Content plays a critical role for technology brand Fujitsu so its market research efforts focus on developing thought leadership ideas.
The way businesses operate may be evolving as digital processes continue to take hold but what does this mean for B2B market research? Face-to-face conversations are still important but social media, gamification and data analysis are leading to deeper customer relationships.
Customer experience is taking a more central role at B2B brands as retention moves up the agenda, meaning marketers are shifting focus from price to value.
Slack has built up a company worth $3.8bn through word of mouth but its CMO Bill Macaitis is now looking at how it can use B2C tactics to reach one billion users.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the nation’s favourite ad of 2022 to the importance of ‘place’ in a marketer’s remit, it’s been a busy week. Here is my take.
A “comprehensive” advertising campaign is to follow later in the spring, as owner Britvic invests behind the brand to prevent loss of market share to private label competitors this year.
The video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
As new channels emerge the opportunities for brands multiplies, but with control over place diminishing, what can marketers do to reclaim influence over this often forgotten P?