A year in loyalty, data and retail media
Rebecca SentanceLoyalty programmes have moved up the agenda for many businesses over the past year, with this ‘loyalty surge’ also fuelling a boom in a new type of advertising – retail media. So what’s next?
Loyalty programmes have moved up the agenda for many businesses over the past year, with this ‘loyalty surge’ also fuelling a boom in a new type of advertising – retail media. So what’s next?
Expedia spent the equivalent of over half its quarterly revenue on marketing in the last three months of 2022, as it looks to tap into rising travel demand.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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Rather than getting caught up in an ideological debate, is the best way brands can survive the economic crisis to stop seeing attraction and retention as opposing forces?
With the cost-of-living crisis hitting everybody, gift cards could have an outsized impact on brand loyalty, as you’ll be seen to be helping out when it matters most.
In the current economic climate, with inflation increasing, fuel costs soaring and interest rates rising, the overarching narrative from business, media and government is one of cutting back, making your money go further and getting the best deals available. Little wonder then that discounting seems a logical answer for businesses striving to keep their market […]
As the economy continues to hang in the balance, should brands focus on growing their appeal to new consumers or rewarding existing customers?
Brands need to deliver distinctive and diverse personalised offers, research shows, and that means having integrated systems that offer a 360-degree view of the customer.
Santander is using data to introduce a number of measures to help customers manage the cost of living crisis and reach its lofty goal of building love for the bank.
Asda is one of the last major UK supermarkets to launch a loyalty scheme and the last of ‘big four’ grocers Tesco, Sainsbury’s and Morrisons.
Diet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.
One of the “biggest hurdles” for the hotel giant behind Holiday Inn and Crowne Plaza is customers don’t realise its 17 brands are connected, says vice-president of masterbrand strategy Connor Smith.
The restaurants involved in a trial earlier this year saw a “massive impact” from introducing the scheme, McDonald’s director of digital has said.