How Wickes delivered £7m in incremental revenue in six months
Marketing Week ReportersA combination of behavioural science and machine learning helped Wickes “shine a light” on the power of its customer data.
The strategies behind some of the marketing industry’s most successful advertising campaigns and initiatives.
A combination of behavioural science and machine learning helped Wickes “shine a light” on the power of its customer data.
The home improvement retailer used machine learning to identify the missions and motivations of shoppers, tapping into behavioural science to appeal to consumers’ emotions.
The charity harnessed the power of sport to help make mental health tangible, driving a 74% increase in calls to its suicide prevention helpline in the process.
Determined to fix the nation’s “dysfunctional” relationship with money, Barclays’ magical vision of financial control helped the bank achieve record media ROI and claim top spot in overall share of new mortgages.
Castle Green Homes’ digital transformation project invited customers to step inside their new home via a bespoke online portal, designed to take the stress out of buying a new house.
Determined not to come across as “another tone-deaf bank”, Starling Bank decided to bring substance and consumer-first thinking together to show it is taking business seriously.
Challenged to develop a compelling service offer to arrest years of decline, Toyota used research and a new creative concept to get drivers back behind the wheel.
When the pandemic hit, Transport for London had to supress demand and encourage people to stay at home rather than travel on its network.
Tackling a long-term market decline in the UK, the Open University worked to inspire a brand new generation of distance learners.
After rigorous efforts to boost the efficiency of paid and organic search, Tesco Mobile identified big opportunities to reallocate budgets.
Scottish Water boosted trust in the brand by associating with issues that matter to consumers and adapting at pace to the challenges of the pandemic.
Linking damage to Scotland’s natural beauty with flushing wipes down the toilet, Scottish Water not only changed consumer behaviour, but is on track to save £1.4m in 2022.
Following the twin blows of Brexit and Covid, care home provider Anchor set out to overhaul its employer brand in a bid to attract high quality talent.
By drilling down into millions of customer data points on viewing habits, Sky changed perceptions on the value of the subscription service.
As a purpose-led brand, Dove wanted to highlight the courage and confidence of key workers in a way that government messaging was failing to do.