• News
  • Insight
  • Reports
  • Jobs
  • Knowledge Bank
  • Festival of Marketing
  • Mini MBA
  • All sections
LoginAbout/BuySearchMenu

Coronavirus and Marketing

The coronavirus pandemic looks set to have a huge impact on the world of marketing. Marketing Week will be tracking the latest responses of the marketing community as it faces up to the challenge.
Opinion Uncategorized

Data doesn’t dictate trends, humans do

Martin Lindstrom

Mark Ritson is wrong about the lasting impact of Covid. Forget big data and spreadsheets, human insight shows the pandemic will continue to change consumer behaviour for years to come.

31 Mar 2022 3:20 pm
News Uncategorized

How Coca-Cola maintained ‘human-centric’ insight throughout the pandemic

Manny Pham

Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.

22 Oct 2021 2:35 pm
News Uncategorized

Marketing salaries jump ‘by as much as 50%’ as job market bounces back

Michaela Jefferson

There are now more marketing roles available than candidates to fill them, which is pushing salaries up and creating a “war for talent”.

28 Sep 2021 7:30 am
Career discovery
News Uncategorized

Why marketing is becoming a career of choice for young people

Charlotte Rogers

Covid-19 may have damaged the career prospects of young people leaving education over the past 18 months, but could marketing be emerging as a popular destination for this next wave of talent?

Sponsor
Subscriber Exclusive Subscriber Exclusive
21 Sep 2021 7:00 am
News Uncategorized

Why Gousto is banking on live experiences to accelerate brand-building post-Covid

Michaela Jefferson

Recipe box brand Gousto is returning to live experience events this month with the launch of ‘Flavourlust’, a London-based event to promote its new street food range.

Sponsor
Subscriber Exclusive Subscriber Exclusive
14 Sep 2021 3:10 pm
Analysis Uncategorized

Is Pfizer’s ‘Comirnaty’ genius branding or a major misstep?

Michaela Jefferson

Pfizer’s newly named Covid vaccine has been met with ridicule and scorn, but while some believe it makes “little logical sense” others think it could be part of a bigger play by the pharmaceutical giant.

27 Aug 2021 10:52 am
apprentice
News Uncategorized

Marketing leaders urged to show support for apprenticeships

Charlotte Rogers

As the £3,000 government incentive for taking on an apprentice nears its end, the School of Marketing is encouraging marketers to support alternative routes into the industry.

24 Aug 2021 5:12 pm

Ritson on coronavirus

Read more
Opinion Uncategorized

My Covid-19 spring cleaning list

Mark Ritson

The coronavirus pandemic creates an opportunity for many brands to reassess their business strategies, and they should take it because it won’t come again.

Sponsor
Subscriber Exclusive Subscriber Exclusive
16 Apr 2020 5:25 pm
change
3 Comments
Opinion Uncategorized

Everything will change forever after coronavirus…won’t it?

Mark Ritson

Predictions of fundamental change after Covid-19 are driven by the biased perspectives of those making them – in reality, most things will go back to how they were.

9 Apr 2020 7:00 am
3 Comments
Opinion Uncategorized

The best marketers will be upping, not cutting, their budgets

Mark Ritson

It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term.

Sponsor
Subscriber Exclusive Subscriber Exclusive
6 Apr 2020 1:17 pm
More
Money finances
Analysis Uncategorized

Why M&S wants to break the taboos around financial wellbeing

Charlotte Rogers

The retailer is working with charity partner the Fashion & Textile Children’s Trust to support employees, encouraging them to reach out for help in a bid to normalise conversations about financial distress.

24 Aug 2021 11:20 am
innovation
Analysis Uncategorized

Essity on why successful innovation requires courage

Marketing Week Reporters

Describing Covid as an accelerator for innovation, the global health and hygiene company believes courage is needed to create a culture comfortable with taking educated risks, although there is no one size-fits-all recipe for success.

Sponsor
Subscriber Exclusive Subscriber Exclusive
24 Aug 2021 7:15 am
Morning coffee
News Uncategorized

Peloton, Virgin Money, Apple: Everything that matters this morning

Marketing Week Reporters

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

23 Aug 2021 7:50 am
Generic Stress Image
Analysis Uncategorized

‘Under pressure to perform’: Marketers reflect on the strain of working amid Covid

Matt Barker

So often the cheerleaders for an organisation, marketers are being encouraged to speak out rather than feel isolated when suffering problems with their wellbeing.

23 Aug 2021 7:00 am
cheerful consumer
News Uncategorized

Marketers see ‘reasons to be cheerful’ as consumer confidence holds up

Matthew Valentine

Consumer confidence remains stable – and significantly healthier than this time last year – as shoppers ramp up plans to save with a view to the future.

20 Aug 2021 12:01 am
financial wellbeing
Analysis Uncategorized

One marketer on the challenge of having 7m reluctant customers

Charlotte Rogers

Having swapped the world of digital banking for debt collection, former Atom Bank marketing boss Neil Costello is on a mission to bring a message of financial wellbeing to an unloved sector.

18 Aug 2021 7:18 am
young talent
Analysis Uncategorized

How Covid ‘supercharged’ P&G’s search for young talent

Charlotte Rogers

Ready to welcome its first commercial apprentices next month, Procter & Gamble switched to virtual internships and graduate recruitment at the start of the crisis in a bid to support young people facing a Covid-ravaged jobs market.

Sponsor
Subscriber Exclusive Subscriber Exclusive
16 Aug 2021 7:28 am
coffee
News Uncategorized

Amazon, ITV, Jägermeister: Everything that matters this morning

Marketing Week Reporters

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

  • Partner With Us
  • Contact
  • Cookies
  • FAQs
  • Jobs
  • Newsletter
  • Training from our Partners
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
Copyright © 2022 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
built by interconnect/it

Xeim Limited, Registered in England and Wales with number 05243851
Registered office at Floor 14, 10 York Road, London, SE1 7ND

Close search

Search anything and hit ‘Enter’

Close menu
  • Subscribe to Marketing Week
    • About Marketing Week
    • Subscription FAQs
  • Contact the team
  • Marketing Week Podcasts
  • Strategy
    • Agency Relationships
    • Brand Positioning
    • Brand Purpose
    • Brand Reputation
    • Consumer and Market Trends
    • Coronavirus Crisis and Marketing
    • Customer Experience
    • Design & Branding
    • Digital Transformation
    • Marketing Effectiveness
    • Market Research
    • Price Strategy
    • Product & Service Innovation
    • Targeting & Segmentation
  • Tactics
    • Advertising
    • Content Marketing
    • CRM and Loyalty
    • Data & Analytics
    • Digital
    • Direct Marketing
    • Influencer Marketing
    • Media Strategy
    • Programmatic Advertising
    • Social Media Marketing
    • Sponsorship & Experiential
  • Career Development
    • Marketing Leadership
    • Marketing Skills & Training
    • Team Structure
  • Brands
    • Adidas
    • Aldi
    • Amazon
    • Asda
    • Burger King
    • Cadbury
    • Coca-Cola
    • Diageo
    • Ikea
    • John Lewis & Partners
    • Marks & Spencer
    • Mastercard
    • McDonald’s
    • Nationwide
    • Nike
    • Procter & Gamble
    • Samsung
    • Starbucks
    • Tesco
    • Unilever
    • Volkswagen
  • Columnists
    • Mark Ritson
    • Helen Edwards
    • Tanya Joseph
    • Colin Lewis
    • Marketoonist
  • Advertising Queries
  • Training on offer
  • Our Events
  • TikTok – Partner Content Series
  • Festival of Marketing
  • Partner With Us
  • Contact
  • Cookies
  • FAQs
  • Jobs
  • Newsletter
  • Training from our Partners
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram