‘Great minds don’t think alike’: Brands on navigating design agency relationships
Matthew ValentineIf marketers are to reclaim their influence over the product in the 4Ps, how do they get the best out of their relationships with design agencies?
If marketers are to reclaim their influence over the product in the 4Ps, how do they get the best out of their relationships with design agencies?
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Creative agency Adam&eveDDB has rejected the opportunity to repitch, having been a driving force behind the retailer’s iconic Christmas ad campaigns for over a decade.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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