Setting up and running effective programmatic campaigns is no easy task. To help navigate this complicated landscape, Econsultancy has pulled together all the latest thinking and best practice on programmatic buying to provide a straightforward look at everything marketers need to know.
With input from programmatic thought leaders working in media, travel, retail and professional services, this guide not only provides an overview of the current state of programmatic, but outlines the best strategies for brands looking to set up programmatic campaigns, including everything from defining objectives and organisational best practice to extracting value from data and implementing programmatic TV.
Marketers will also be set up for programmatic’s next phase of maturity, with 10 key take aways for optimising programmatic marketing going forward.