The world’s biggest brands, including Amazon, Procter & Gamble, Tesco and Diageo, have started using neuroscience to help them make better decisions and drive value for customers. Despite take-up, there is still some confusion about how marketers can use neuroscience to better understand their customers and improve strategies though, particularly for digital marketing execution.
With insight from leading thinkers on the subject, learn how consumer neuroscience and psychology can benefit digital marketers from strategy to implementation. This includes examining neuroscience as a market research technique and exploring cognitive concepts, as well as the history and tools needed, benefits and limitations, and best practice recommendations from experts on how marketers can use neuroscience to improve the effectiveness of their activity.