Advertisement feature Rapid changes to the consumer’s digital lifestyle have upended advertising as we know it, says Martin Brown, DataXu vice president and managing director UK and Nordics.
Advertisement feature Let customers have their say and be transparent to build trust in online reviews, says Prelini Udayan-Chiechi, VP of marketing EMEA at Bazaarvoice.
Did Marketing Week intentionally use Hotter as an example of bad practice or was it simply a wonderful example of irony? Making a sweeping statement such as: “ When we reach 50… comfort starts to override the more glamorous aspects of footwear” is exactly the kind of stereotyping that us 50+ consumers find so annoying. […]
Advertisement feature When it comes to the high-street shopping experience, today’s consumers have high expectations, writes Chris Langford of CJ Retail Solutions.
Digital continues to transform the world and according to the Accenture Interactive 2014 CMO Insights Research, chief marketing officers know this*, with 78 per cent of those surveyed believing that marketing will undergo a fundamental change in the next five years.
Advertisement feature Jennifer Watkiss, head of marketing communications at Adestra, explains how brands can better use technology to drive email marketing success.
Financial services marketers discuss how to keep up with the digital transformation of the industry without alienating existing clients.
In a world of connected commerce more brands are working with rivals to enter new markets and reach new audiences to ensure healthy futures in the face of new digital competition.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Cannes 2014: Business-to-business social network LinkedIn claims it is moving from being a tool to connect people to becoming the “largest distributor of professional content in the world”.
I couldn’t help feeling a little incensed by Mark Ritson’s ‘Caveat Patronus – let FIFA Sponsors Beware’. The question isn’t whether Sony has the right to demand such behaviours. Rather, it is about the most basic of ethical behaviours that we all expect of the organisations we work with: transparency, openness, and honesty. We now […]
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
There needs to be a much wider appreciation of what the chief digital officer’s (CDO) role entails. It’s true that digital elements underpin many departments within an organisation but it would be erroneous to simply incorporate the senior digital role into that of the chief marketing officer. In fact, it is the chief information officer […]
Advertisement feature In today’s digital world where content is infinite and instant, quality and creativity are two essentials to ensure engagement with readers.
Advertisement feature A tough challenge, a chance encounter with a mysterious lady and a tale of 1,001 nights.