IBM homes in on its competition
Marketing WeekA one-agency campaign heralds IBM’s comeback but how healthy is the brand underneath?
A one-agency campaign heralds IBM’s comeback but how healthy is the brand underneath?
Homepride Foods has appointed its first head of marketing and boosted its marketing budget by 50 per cent to 12m. Paul Cousins moves across from his role as marketing controller for Spillers Foods to take up the new post. Both Homepride and Spillers are owned by Dalgety. Cousins’ role follows the appointment of Grey Advertising […]